Journal of Product & Brand Management
Isabel C. Botero, University of Louisville College of Business, USA, firstname.lastname@example.org
Edgar Centeno, EGADE Business School – Tecnólogico de Monterrey, Ciudad de México, México, email@example.com
It is with pleasure that we inform you of a special issue of the Journal of Product & Brand Management entitled “Building Bridges Across Branding Research: Family Business Brands and The Branding Process” which we will edit with colleagues Isabel Botero (University of Louisville College of Business, USA) and Edgar Centeno (EGADE Business School – Tecnólogico de Monterrey, Ciudad de México, México).
The submission window opens on 1st September 2021 and closes on 1st November 2021.
The goal is to try to build a bridge between marketing scholars and family business scholars to better understand how these two streams of
literature can evolve together.
Deadline: Submissions open 1st Sep 2021 close 1st Nov 2021