13 Oct 2020

Building Bridges Across Branding Research: Family Business Brands and The Branding Process

Journal of Product & Brand Management

Editors:

Isabel C. Botero, University of Louisville College of Business, USA, isabel.botero@louisville.edu

Giuseppe Pedeliento, University of Bergamo, Bergamo, Italy, giuseppe.pedeliento@unibg.it
Cristina Bettinelli, University of Bergamo, Bergamo, Italy, cristina.bettinelli@unibg.it

Edgar Centeno, EGADE Business School – Tecnólogico de Monterrey, Ciudad de México, México, ecenteno@tec.mx
Description:
It is with pleasure that we inform you of a special issue of the Journal of Product & Brand Management entitled “Building Bridges Across Branding Research: Family Business Brands and The Branding Process” which we will edit with colleagues Isabel Botero (University of Louisville College of Business, USA) and Edgar Centeno (EGADE Business School – Tecnólogico de Monterrey, Ciudad de México, México).
The submission window opens on 1st September 2021 and closes on 1st November 2021.
The goal is to try to build a bridge between marketing scholars and family business scholars to better understand how these two streams of
literature can evolve together.

Deadline: Submissions open 1st Sep 2021 close 1st Nov 2021

Link: https://www.dropbox.com/s/imb3qjec7u1suzq/CFP_DEF.pdf?dl=0